Overview

Pfizer needed a digital presence for their mRNA research — a space to educate and inform in a way that felt clear, compelling, and compliant.

Challenge

The content was complex and technical, and had to live within an existing brand system while still feeling fresh and accessible.

Solution

I led UI/UX design and system alignment, partnering with stakeholders and cross-functional teams to create an experience that simplified the science without losing depth.

Results

The platform became a reference point within Pfizer for successfully navigating brand rules while delivering high-quality digital storytelling.