Overview

A mobile-first, WCAG-compliant website designed to support GSK’s launch of ZEJULA, a treatment for ovarian cancer.

Challenge

The site had to meet strict accessibility and regulatory guidelines while remaining engaging and easy to navigate for healthcare professionals.

Solution

I led UX and visual design, creating iconography, animated banners, and responsive layouts. Collaborated closely with the GSK team to ensure compliance and clarity throughout.

Results

The site launched successfully, received positive client feedback, and supported the drug’s rollout with a clear, compliant user experience.

Data Opportunity

We tracked site engagement metrics (clicks, time on page, bounce rates) and ran usability test with medical professionals to validate accessibility and clarity.