Overview

A playful and technical twist on social media content, using Twitter’s image-rendering quirks to create interactive “click to reveal” posts.

Challenge

Find a way to add interactivity and surprise to static Twitter images within platform constraints.

Solution

I used transparency layering tricks within image files to exploit how Twitter renders previews, allowing a second image to be revealed only when clicked.

Results

The campaign added novelty and received positive engagement on Twitter. It helped Carling stand out in users' timelines through unexpected behaviour.