Overview

A limited-edition burger box design for McDonald’s in collaboration with fashion designer Julien MacDonald.

Challenge

Translate Julien’s intricate and luxurious aesthetic into a mass-producible box that stayed faithful to his design vision while being functional and print-ready.

Solution

I art-worked Julien’s concept, adapting the design into a technically feasible, high-fidelity print format. Every detail was reviewed for accuracy, finish and production quality.

Results

1,000 boxes were produced and distributed at exclusive McDonald’s events in the UK. The box was featured in press coverage raising awareness of the Signature Collection burger.