Overview

A high-impact beauty campaign for Boots, designed to be displayed in-store at large format across national retail spaces.

Challenge

Create striking, dynamic visuals of beauty and hair products that would immediately catch the eye within busy store environments.

Solution

I developed the creative concept of suspended, “falling” products to convey motion and energy. Collaborated with Jody Todd at Condé Nast for the shoot to create seamless, elegant floating arrangements.

Results

The images were printed large scale and featured prominently in Boots retail locations, reinforcing the brand’s style credentials and drawing attention to featured products.