Overview

A studio photography series capturing Ted Baker’s new audio product range, including headphones and portable speakers, for use across lifestyle and editorial marketing.

Challenge

The products needed to be presented as premium, fashion-forward tech — aligning with Ted Baker’s brand aesthetic while also highlighting key product features.

Solution

I led the shoot and post-production, photographing each product with controlled lighting setups. I then composited and enhanced the imagery, creating polished visuals tailored for large format printing and digital media.

Results

The final images were featured in prominent publications such as Shortlist and Stylist, successfully supporting the brand’s crossover into tech and lifestyle marketing.

Data Opportunity

Tracked engagement metrics (e.g., publication reach, social performance) and product lift during campaign period.