Overview

A high-impact product photography campaign showcasing the durability of JCB’s rugged mobile phone, the Tradesman Two.

Challenge

JCB wanted to visually communicate extreme toughness — impact-proof, waterproof, and dust proof, through a bold, visually arresting campaign.

Solution

I developed the creative concept, led the photography shoot, and directed high-speed product imaging using Broncolor studio lights. I combined multiple captures into dynamic composite images using Photoshop.

Results

The images formed the centrepiece of the product launch campaign. Internal and external stakeholders praised the visuals for bringing the brand's durability message to life.